Creating the Rooost brand

The Brief

To provide a less corporate and softer approach to business property accommodation sourcing.  

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We were approached to work with a business that did not have an identifiable brand identity. The company works to provide companies with business accommodation for their workforce, the company identified the need to formally enter the marketplace and be proactive in growing their business.

We were briefed to provide an inclusive brand aimed at a younger demographic with a soft approach and a less corporate look and feel.   

Our output included a complete brand creation starting with the company name development (Rooost) followed by the creation of the visual and cultural brand identity. We took inspiration from sunset tones and included only soft edges to provide a relaxing identity to communicate to their target market as well as ensure the business offer was simple and easy to understand.

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Luke at Rooost commented, “It has been an enlightening experience working with the guys at Luga Baruga. We have felt informed and involved for the entire journey and delighted with the outcome. We understand why they say, ‘they don’t have clients, they have relationships with people that work with great brands.’  We certainly feel that they are intrinsic to our business, and they have created a great brand for us!”.

client testimonial

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