Showcase the Michael Kors brand with oversized product a a tesselating brand pattern.
Working directly with Michael Kors, we provided the perfect backdrop for the iconic brand at La Valle Retail Village, Paris.
For consistent user interaction, we utilised the repeated pattern to create strong toucpoints within their pop up store and MDV display. The standout element was the oversized handbag straps which could be seen from afar and were an exact replica of the handbags on display.
This execution was a huge sucess for MK.. Timeless creative output for a luxury brand!