Social media has only been with us for a quarter of a century. In that short time, the growth has been mindblowing. Here are some numbers:

It has become a way to instantly connect with friends and family. It is a huge source of news, shopping, influencers, general entertainment and a way that businesses promote their products and services to us. Today, there are hardly any campaigns that we work on that do not have social media integration in some capacity.

Equally, so has the scrutiny. There have been many controversies surrounding the use of data, hate speech, the impact on mental health and fake news – and platforms are under more pressure than ever to be transparent. 

Nonetheless, Social media day is for us to enjoy the positives that these platforms have brought into our lives, and maybe like or share a photo or two.

Skip to content